Amenity Hub · 11 Property Types
Conference + meeting space includes ballrooms, breakout rooms, boardrooms, executive briefing centers, and pre-function space — bookable for groups, corporate, weddings, association events, and exhibitions. The amenity is performance-critical for full-service hotel + resort (group + corporate are 25-50% of room nights), casino-resort (convention business drives weekday occupancy), convention center (the entire property type), Class A office (in-building conference center is a tenant amenity), executive-suites + coworking (meeting room is core member benefit), and increasingly campus (life-science + corporate). Performance is measured in banquet revenue per occupied group room (USALI), group room block size, catering profit margin, BEO (Banquet Event Order) volume, conference center booking utilization, and per-hour meeting room rate. Group + corporate sales teams sell space-and-rooms packages; the F&B + AV + space rental are profit centers in their own right. The 2020-2024 hybrid-work shift hurt some commodity meeting space but premium properties with full A/V and dedicated event services continue to thrive.
Where it appears
How it's measured
Common Questions
Hotel (full-service + select-service with limited space), resort, luxury, boutique-hotel (limited), casino-resort, convention-center, Class A office (in-building), executive-suites + coworking-space (bookable meeting rooms), campus (corporate + university + life-science), and convention center IS the dedicated property type.
USALI tracks banquet revenue per occupied group room + catering profit margin. Group sales teams track group room block size + slip rate (cancelled group rooms) + lead time. Conference centers track booking utilization + per-hour rate + repeat booking rate. Wedding-focused properties track weddings per year + average wedding revenue.
Mixed. Commodity in-hotel meeting space (large-format generic ballrooms) declined 15-30% post-2020. Premium experience-driven meeting space (boutique-hotel + luxury + convention-center HQ hotel) recovered to 2019 levels by 2023-2024. Corporate retreats + wedding + group leisure shifted toward experiential venues. Office in-building conference centers gained as employers offer better in-office experience.