Amenity Hub · 2 Property Types
On-site retail is the shop attached to a property whose main business is something else: the museum gift shop, the bowling centre pro shop, the campground camp store, the convenience mart at a charging plaza, the vending bank in a motel corridor, the arcade beside the lanes. It is a secondary profit centre serving an audience the property has already captured, which is why it is measured on spend per visit and capture rate rather than on sales per square foot the way a leased retail tenant is. Margins differ sharply by format — packaged goods and vending run thin, branded merchandise and arcade play run wide — so operators track them as separate lines rather than one retail total. Ilora.ai treats on-site retail as its own revenue centre, benchmarks capture against visitor or occupancy counts for the period, and flags the months where footfall rose but retail did not follow.
Where it appears
How it's measured
Common Questions
On-site retail is operated by the property and serves its existing visitors — a gift shop, pro shop, camp store, convenience mart, vending or arcade. A leased retail tenant pays rent and is underwritten as a lease, not as an operating department. The distinction matters because one shows up in revenue and the other in the rent roll.
Spend per visit and capture rate — buyers divided by visitors — rather than sales per square foot, because the audience is captive and traffic is driven by the main business. Average transaction value and gross margin by format matter too, since vending and packaged goods carry very different margins from branded merchandise.
Ilora tracks it as a separate revenue centre and benchmarks capture against the period's visitor or occupancy count, so a month where footfall rose but retail did not is surfaced rather than buried in a total. Where a property records several retail formats, each is kept distinct rather than summed.