Amenity Hub · 8 Property Types
In-unit features are the residential amenities inside the apartment itself: in-unit washer/dryer, central air conditioning, dishwasher, stainless or energy-efficient appliances, walk-in closets, private balcony or patio, hardwood or luxury-vinyl flooring, and soundproofing. Unlike community amenities, these are the features renters filter on FIRST — surveys by Apartments.com and the National Multifamily Housing Council consistently rank in-unit washer/dryer and air conditioning as the two most-demanded amenities, with 90%+ of renters willing to pay a premium. In commercial real estate the feature set drives rent premium, lease-up velocity, and renewal retention across multifamily, student housing, affordable housing, condo-hoa, single-family rental, small multifamily, and manufactured housing. Ilora.ai maps each feature to its rent premium and turn-cost impact, benchmarks the unit-feature mix against RealPage and Yardi Matrix comparables, and flags where a value-add capex (adding in-unit laundry) pays back through achievable-rent lift versus common-area laundry revenue lost.
Where it appears
How it's measured
Common Questions
In-unit washer/dryer and central air conditioning are the two most-demanded (90%+ of renters, per NMHC/Apartments.com), followed by dishwasher, stainless appliances, and walk-in closets. Each adds a measurable achievable-rent premium and improves renewal retention versus a base unit lacking them.
Multifamily, student housing, affordable housing, condo-hoa, single-family rental, small multifamily, manufactured housing, and senior living. They are the leasing-parity feature set every ILS (Apartments.com, Zillow, Apartment List) and RESO Data Dictionary standardizes.
Ilora maps each feature to its rent premium and turn-cost, benchmarks the unit-feature mix against RealPage + Yardi Matrix comparables, and models value-add capex payback (e.g. adding in-unit laundry) against achievable-rent lift and lost common-area laundry revenue.