Amenity Hub · 8 Property Types
A spa is a wellness amenity offering treatments (massage, facial, body work), hydrotherapy (sauna, steam, hot tub), and product retail. In commercial real estate the spa shows up across hospitality (hotel, resort, luxury, boutique-hotel, casino-resort), wellness-led hospitality (resort, spa-anchored boutique), senior living (wellness + therapy combined), and increasingly large-format multifamily + condo-hoa luxury. Performance is measured in spa capture rate (treatments per available guest), average treatment revenue, retail attach rate, and Forbes Travel Guide / Conde Nast spa rankings for premium properties. Operators tier spa offerings: in-room treatment menu (most hotels), 5-treatment-room compact spa (boutique), full-service destination spa (5,000-30,000 sq ft with hydrotherapy circuit, fitness, juice bar, retail). Ilora.ai tracks spa P&L separately from rooms in USALI Schedule 4 and benchmarks against branded operators (Auberge, Aman, Mandarin Oriental, Four Seasons, Ritz-Carlton, Six Senses).
Where it appears
How it's measured
Common Questions
Spa is most common in hospitality (hotel, resort, luxury, boutique-hotel, casino-resort, ski-resort, cruise-ship), senior living wellness wings, and large-format multifamily / condo-hoa luxury. The amenity is rare outside hospitality + premium residential — Class A office is increasingly experimenting with on-property wellness as a tenant amenity.
Spa capture rate (treatments per available guest), average treatment revenue, retail attach rate, and treatment-room utilization. Premium properties also track Forbes Travel Guide 5-Star + AAA Five Diamond + Conde Nast Traveler ranking. Spa P&L runs as a separate USALI Schedule 4 minor operating department in branded hotels.
Ilora's Hotel + Resort agents ingest spa P&L (USALI Schedule 4), treatment-mix reports, retail sales, and capture rate data — then benchmark against luxury REIT comparables (Braemar BHR, Host HST, Park PK, DiamondRock DRH) and branded operator standards (Four Seasons, Ritz-Carlton, Mandarin Oriental, Auberge, Aman, Six Senses).