Amenity Hub · 8 Property Types
A spa is a wellness amenity offering treatments (massage, facial, body work), hydrotherapy (sauna, steam, hot tub), and product retail. In commercial real estate the spa shows up across hospitality (hotel, resort, luxury, boutique-hotel, casino-resort), wellness-led hospitality (resort, spa-anchored boutique), senior living (wellness + therapy combined), and increasingly large-format multifamily + condo-hoa luxury. Performance is measured in spa capture rate (treatments per available guest), average treatment revenue, retail attach rate, and Forbes Travel Guide / Conde Nast spa rankings for premium properties. Operators tier spa offerings: in-room treatment menu (most hotels), 5-treatment-room compact spa (boutique), full-service destination spa (5,000-30,000 sq ft with hydrotherapy circuit, fitness, juice bar, retail). Ilora.ai tracks spa P&L separately from rooms in USALI Schedule 4 and benchmarks against branded operators (Auberge, Aman, Mandarin Oriental, Four Seasons, Ritz-Carlton, Six Senses).
Where it appears
How it's measured
What to keep on file
Owners who keep these records current close audits, lease renewals, and sales faster.
Common Questions
Spa is most common in hospitality (hotel, resort, luxury, boutique-hotel, casino-resort, ski-resort, cruise-ship), senior living wellness wings, and large-format multifamily / condo-hoa luxury. The amenity is rare outside hospitality + premium residential — Class A office is increasingly experimenting with on-property wellness as a tenant amenity.
Spa capture rate (treatments per available guest), average treatment revenue, retail attach rate, and treatment-room utilization. Premium properties also track Forbes Travel Guide 5-Star + AAA Five Diamond + Conde Nast Traveler ranking. Spa P&L runs as a separate USALI Schedule 4 minor operating department in branded hotels.
Ilora's Hotel + Resort agents ingest spa P&L (USALI Schedule 4), treatment-mix reports, retail sales, and capture rate data — then benchmark against luxury REIT comparables (Braemar BHR, Host HST, Park PK, DiamondRock DRH) and branded operator standards (Four Seasons, Ritz-Carlton, Mandarin Oriental, Auberge, Aman, Six Senses).