Sector Hub · 11 Property Types

Hospitality Real Estate Analytics.

Hospitality real estate spans hotels, resorts, extended-stay, boutique, luxury, short-term rentals, casino resorts, inns, bed & breakfasts, and cruise ships — every property type where guests turn over on a daily or weekly basis. Performance is measured under USALI 11th Edition standards: Revenue Per Available Room (RevPAR), Average Daily Rate (ADR), Occupancy, Gross Operating Profit Per Available Room (GOPPAR), and Total Revenue Per Available Room (TRevPAR). Public REIT comparables include Host Hotels (HST), Park Hotels (PK), Pebblebrook (PEB), Apple Hospitality (APLE), Sunstone (SHO), DiamondRock (DRH), Xenia (XHR), and Braemar (BHR), plus brand operators Marriott (MAR), Hilton (HLT), Hyatt (H), Choice (CHH), and IHG. Ilora.ai ingests STR STAR Reports, PMS extracts (Opera, Mews, Cloudbeds), USALI-format P&Ls, and pace + group-production reports — then benchmarks every property against SEC EDGAR REIT filings to surface where the asset under-performs comparable institutional positions.

Property Types: 11
KPIs Tracked: 17
Canonical KPIs: 10
AI Agents: 347

Property Types

11 property types in HOSPITALITY.

Canonical KPIs

10 core KPIs anchor hospitality analysis.

NOINet Operating Income: Total revenue minus operating expenses (excludes financing and capital costs). The primary measure of property-level profitability.NOI = Revenue − Operating Expenses
Cap RateCapitalization Rate: Net Operating Income divided by current property value. Expresses unleveraged annual yield as a percentage.Cap Rate = NOI ÷ Property Value
DSCRDebt Service Coverage Ratio: Net Operating Income divided by total annual debt service. Lender-required cushion measure; below 1.0 means NOI cannot cover debt.DSCR = NOI ÷ Annual Debt Service
RevPARRevenue Per Available Room: Total room revenue divided by available rooms over a period. Combines rate and occupancy into one metric.RevPAR = ADR × Occupancy = Room Revenue ÷ Available Rooms
ADRAverage Daily Rate: Total room revenue divided by rooms sold. Measures pricing power.ADR = Room Revenue ÷ Rooms Sold
OccupancyOccupancy Rate: Rooms sold divided by available rooms. Demand measure.Occupancy = Rooms Sold ÷ Available Rooms
GOPPARGross Operating Profit Per Available Room: Gross Operating Profit divided by available rooms. Profit-side complement to RevPAR.GOPPAR = GOP ÷ Available Rooms
TRevPARTotal Revenue Per Available Room: Includes room + F&B + ancillary revenue divided by available rooms. Captures total guest spend, not just rooms.
CPORCost Per Occupied Room: Variable costs divided by rooms sold. Used to compare cost efficiency between properties of different scale.
Flow-ThroughFlow-Through Rate: Incremental GOP as a percent of incremental revenue. Measures how well a property converts revenue gains into profit.Flow-Through = ΔGOP ÷ ΔRevenue

Common Questions

Frequently asked questions about hospitality real estate.

What property types does hospitality real estate include?

Hotels, resorts, extended-stay, boutique hotels, luxury hotels, short-term rentals, Airbnb / STR portfolios, casino resorts, inns, bed & breakfasts, and cruise ships. Ilora.ai supports all 10 hospitality property types under a single sector framework.

What is USALI and why does it matter?

USALI 11th Edition (Uniform System of Accounts for the Lodging Industry) is the global financial reporting standard for hotels — it standardizes departmental P&L structure, schedules, and KPI calculation. Every hospitality REIT files under USALI; every Ilora.ai hospitality agent reads USALI-format P&Ls.

Which REITs benchmark hospitality real estate?

Host Hotels (HST), Park Hotels (PK), Pebblebrook (PEB), Apple Hospitality (APLE), Sunstone (SHO), DiamondRock (DRH), Xenia (XHR), Braemar (BHR), and brand operators Marriott (MAR), Hilton (HLT), Hyatt (H), Choice (CHH), IHG. Ilora.ai pulls quarterly filings from SEC EDGAR.

How does Ilora.ai analyze hospitality properties?

Ilora.ai ingests USALI-format P&Ls, STR STAR Reports, PMS extracts (Opera, Mews, Cloudbeds), and pace reports — then benchmarks RevPAR, GOPPAR, TRevPAR, and labor productivity against SEC EDGAR REIT comparables. Sector-specific agents (Hotel, Resort, Boutique, Extended Stay, Casino) surface department-level optimization opportunities.

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