Market segments
- Leisure vacation traveler
- Business traveler (extended-stay alternative)
- Group / family vacation (full-house bookings)
- Pet-owner traveler
- Wedding + event group
- Snowbird / seasonal extended-stay
- Workcation + remote-work nomad
Short-Term Rentals (STRs) are individual lodging units rented nightly through Airbnb, VRBO, Booking.com, and direct channels — entire homes, apartments, condos, cabins, and luxury villas. Performance is measured in RevPAN (Revenue Per Available Night), ADR, occupancy, dynamic pricing optimization, OTA channel mix, and STR-Specific operating costs (cleaning fees, supplies, channel commissions). The economic structure varies by host model: owner-operator (1-5 units), professional manager (5-100+ units, Vacasa, Evolve, Cabin Cottage), institutional aggregator (Sonder SOND public, Mint House private). Demand is highly seasonal + location-dependent — beach/mountain destinations follow vacation cycles; urban STRs face increasing regulatory pressure (NYC Local Law 18, Barcelona, Berlin, Paris caps). The category lacks a public REIT — Sonder Holdings (SOND, ~$30M mkt cap, struggling) is the closest public play; Vacasa (VCSA delisted 2024) attempted institutional consolidation. Ilora.ai ingests Airbnb + VRBO export, dynamic pricing model output, channel mix + OTA commission tracking, cleaning + supply cost flow, and local regulatory compliance status, then benchmarks RevPAN + occupancy against AirDNA + STR Vacation Rental segment data.
17 definitions · Sector: HOSPITALITY · Used by Ilora.ai specialist AI agents
Net Operating Income
NOI = Revenue − Operating Expenses
Capitalization Rate
Cap Rate = NOI ÷ Property Value
Debt Service Coverage Ratio
DSCR = NOI ÷ Annual Debt Service
Loan-to-Value
LTV = Loan Amount ÷ Property Value
Operating Expense Ratio
OER = Operating Expenses ÷ Gross Revenue
Gross Rent Multiplier
GRM = Property Value ÷ Gross Annual Rent
Internal Rate of Return
Cash-on-Cash Return
CoC = Annual Cash Flow ÷ Total Cash Invested
Discounted Cash Flow
Trailing Twelve Months
Revenue Per Available Room
RevPAR = ADR × Occupancy = Room Revenue ÷ Available Rooms
Average Daily Rate
ADR = Room Revenue ÷ Rooms Sold
Occupancy Rate
Occupancy = Rooms Sold ÷ Available Rooms
Gross Operating Profit Per Available Room
GOPPAR = GOP ÷ Available Rooms
Total Revenue Per Available Room
Cost Per Occupied Room
Flow-Through Rate
Flow-Through = ΔGOP ÷ ΔRevenue
Sub-types
Amenities & features
Turnkey-furnished + stocked kitchen + linens; standard STR offering.
Cleaning between every guest stay — major variable cost.
Code-based or app-based check-in eliminating in-person greeting.
High-bandwidth Wi-Fi + Roku/Apple TV streaming; standard guest expectation.
Outdoor amenities (vacation rental especially); rate premium driver.
Pet-friendly with pet fee + cleaning surcharge; significant demand pool.
Hot tub or spa — major rate-premium amenity for cabins + vacation rentals.
Industry reference
Frequently asked