Market segments
- Wholesale commodity (export almonds + walnuts to Asia + EU)
- Domestic processing (juice, dried fruit, value-added)
- Fresh-market premium (Honeycrisp apples, Bing cherries)
- Organic certified premium (CCOF / USDA Organic)
- Agritourism + U-pick
- Direct-to-consumer (DTC e-commerce, Misfits Market)
- Farmers market direct-to-restaurant